Equal measure
Equal Measure Logo Design
For Equal Measure, a sophisticated cocktail bar in Boston’s Fenway neighborhood, I collaborated directly with the client while working under Marlo Marketing to design a logo that reflects the bar’s refined yet approachable atmosphere.
Design Approach
Bar Inspiration: Drawing from Equal Measure’s art deco and mid-century modern interior design—featuring brass accents, marble details, and velvet touches—I crafted a logo that complements the bar's warm, inviting aesthetic.
Influences: The logo subtly nods to timeless design styles while incorporating dynamic, layered typography and intricate illustrative elements to echo the complexity and innovation of the bar’s cocktail offerings.
Client Collaboration: Working closely with the client, I ensured the design aligned with their vision of creating a space that balances tradition and modernity, much like their menu of classic and inventive cocktails.
Execution: Guided by the brand's desire for a rich, moody color palette, the final logo encapsulates Equal Measure’s identity as a welcoming, elevated space where guests can enjoy meticulously crafted drinks and an exceptional experience.
Moodboard for logo direction
one of the not chosen logo sketches
Sketch before final logo edits
The Final logo