The logo for Equal Measure, a cocktail bar in Boston's Fenway neighborhood, draws inspiration from its art deco and mid-century modern interiors. The logo blends intricate typography and rich, moody elements to reflect the bar’s elevated yet inviting ambiance. Collaborating directly with the client, I created a design that embodies Equal Measure’s innovative cocktail offerings and warm, sophisticated atmosphere.

For Sogno, an Italian fine dining restaurant in Woburn, MA, I designed a website and developed menu cover concepts. The menu designs incorporated a layered map of Italy to reflect the restaurant's cultural roots, while the website utilized stock photography to build excitement before the opening. The clean, user-friendly website design showcased Sogno’s brand identity, featuring intuitive navigation and a sophisticated aesthetic to highlight the restaurant's vision of authentic Italian hospitality.

Core Water Amazon Storefront Design

I designed Core Water’s Amazon storefront using provided brand assets and guidelines to create a clean, user-friendly shopping experience. The page highlights Core Water’s pH-balanced hydration and sustainable packaging through intuitive navigation, vibrant visuals, and brand-consistent messaging. This project reflects a seamless integration of Core’s identity into a digital retail space.

While at WS Development, I designed the exterior of Waeve's pop-up shop at The Current in Boston Seaport. The design featured bold colors and dynamic patterns to reflect Waeve's empowering brand identity while aligning with The Current's innovative retail aesthetic. This engaging design attracted attention, inviting passersby to explore the shop in the bustling Seaport area.

Collaboration on the Après Beach campaign, assisting with event planning, branding activations, and creating custom designs. Using brand guidelines from The Royal Poinciana Plaza, I developed layouts, editorial-style illustrations, and Instagrammable elements like branded napkins and table setups. I also crafted a social strategy featuring influencer engagement, TikTok challenges, and shareable Reels to enhance event visibility and engagement.