As the Creative Director and Lead Designer for Xenia Greek Hospitality, I developed comprehensive brand guidelines for its five restaurant concepts—Krasi, Hecate, Bar Vlaha, Greco, and Kaia. My work refined each brand’s visual identity, tone of voice, and creative direction, ensuring consistency across print, digital, social media, and in-restaurant experiences. These guidelines serve as the foundation for maintaining each brand’s individuality while strengthening their presence within the Xenia Greek Hospitality family.

Comprehensive Rebranding of La Perle Restaurant & Lounge

I led a comprehensive rebranding effort for La Perle Restaurant & Lounge, a Haitian dining destination in Everett, MA. This initiative revitalized the restaurant’s identity by redesigning the logo to blend cultural heritage with contemporary appeal, creating visually engaging menus to enhance the dining experience, and producing professional photography to highlight the vibrant ambiance and authentic dishes. I overhauled the website to be user-friendly, featuring online reservations and event management integration, and managed social media channels to increase engagement with culturally relevant and community-focused content. These efforts strengthened La Perle’s brand presence and positioned it as a modern yet authentic destination for Haitian cuisine and culture.

The logo for Equal Measure, a cocktail bar in Boston's Fenway neighborhood, draws inspiration from its art deco and mid-century modern interiors. The logo blends intricate typography and rich, moody elements to reflect the bar’s elevated yet inviting ambiance. Collaborating directly with the client, I created a design that embodies Equal Measure’s innovative cocktail offerings and warm, sophisticated atmosphere.

For Sogno, an Italian fine dining restaurant in Woburn, MA, I designed a website and developed menu cover concepts. The menu designs incorporated a layered map of Italy to reflect the restaurant's cultural roots, while the website utilized stock photography to build excitement before the opening. The clean, user-friendly website design showcased Sogno’s brand identity, featuring intuitive navigation and a sophisticated aesthetic to highlight the restaurant's vision of authentic Italian hospitality.

Labster, a leader in virtual science simulations, tasked me with designing a landing page, marketing emails in Spanish, and digital ads in English. While Labster’s established brand guidelines provided a foundation, the challenge was to elevate their visual identity and create a fresh, modern design that resonated with their diverse audience without straying from the core of their brand.

Core Water Amazon Storefront Design

I designed Core Water’s Amazon storefront using provided brand assets and guidelines to create a clean, user-friendly shopping experience. The page highlights Core Water’s pH-balanced hydration and sustainable packaging through intuitive navigation, vibrant visuals, and brand-consistent messaging. This project reflects a seamless integration of Core’s identity into a digital retail space.

While at WS Development, I designed the exterior of Waeve's pop-up shop at The Current in Boston Seaport. The design featured bold colors and dynamic patterns to reflect Waeve's empowering brand identity while aligning with The Current's innovative retail aesthetic. This engaging design attracted attention, inviting passersby to explore the shop in the bustling Seaport area.

Collaboration on the Après Beach campaign, assisting with event planning, branding activations, and creating custom designs. Using brand guidelines from The Royal Poinciana Plaza, I developed layouts, editorial-style illustrations, and Instagrammable elements like branded napkins and table setups. I also crafted a social strategy featuring influencer engagement, TikTok challenges, and shareable Reels to enhance event visibility and engagement.