Branding: Claudia Cristobal MUA

Aug 14

Logo & Website Design

the concept:

For this design, the client gave me complete creative control for her branding and business. I really wanted to give her brand a sense of sophistication. Claudia is an amazing makeup artist who has an extensive portfolio of wedding, Halloween, and more makeup artistry. my inspiration for her overall aesthetic was an editorial vibe- something elegant enough to be in a magazine. also, a lot of neutral colors so that her makeup artistry could be the focus.

The logo was inspired by the strokes of mascara for the C’s in her initials- almost like forming the shape of lashes. Paired with a beautiful classic serif type + a hand-scripted font.

The overall color scheme was heavily inspired by the colors of the makeup brush bristles and neutral skin tones.