Labster

Case Study: Elevating Labster’s Brand Through Innovative Design

The Challenge
Labster, a leader in virtual science simulations, tasked me with designing a landing page, marketing emails in Spanish, and digital ads in English. While Labster’s established brand guidelines provided a foundation, the challenge was to elevate their visual identity and create a fresh, modern design that resonated with their diverse audience without straying from the core of their brand.

The Approach
Working closely with Labster’s creative director, I identified opportunities to modernize their digital presence while staying aligned with their colors and fonts. My goal was to strike the perfect balance between adhering to their guidelines and introducing a polished, contemporary look that would enhance their brand appeal.

Collaboration
Throughout the project, I worked closely with Labster’s creative director, ensuring alignment at every stage. This collaboration allowed us to push creative boundaries while maintaining brand integrity.

The Result
The new landing page, Spanish marketing emails, and English digital ads successfully elevated Labster’s brand identity. The modernized designs received positive feedback internally and from the audience, with improved engagement metrics across the board.

Digital Ads
For the digital ad campaign, I created eye-catching visuals that stood out in the crowded online space. The ads were crafted with the same elevated aesthetic as the landing page, combining clean layouts and bold messaging to capture attention while staying true to Labster’s identity.

Spanish Marketing Emails
To support Labster’s global outreach efforts, I designed marketing emails in Spanish. These emails were tailored for Labster’s Spanish-speaking audience, requiring careful attention to cultural nuances and readability. The design maintained consistency with Labster’s branding while reflecting a localized touch to resonate with the target audience.

LinkedIn Profile Banners
To enhance Labster's professional presence on LinkedIn, I designed a series of profile banners for their team. These banners featured a sleek, modern design that aligned with the updated aesthetic I introduced in the landing page and digital campaigns. Using Labster’s brand colors and typography, I created visually engaging banners that balanced professionalism with creativity, helping team members make a strong, cohesive impression on the platform.

Landing Page Design
I designed a landing page that incorporated Labster’s fonts and colors while introducing a more dynamic and engaging layout. By leveraging modern design trends such as strategic white space, bold typography, and thoughtful visual hierarchy, I created a page that was both visually appealing and user-friendly. This approach elevated the brand without losing its essence.