Sisneros Strategies
Sisneros Strategies is the only 100% minority-owned and all women-led, full service direct mail and field strategy consulting firm in the country.
About Sisneros Strategies from their site:
“We develop innovative creative, strategic field programs and we win campaigns. Our team of energetic strategists and creatives help federal, state, and municipal candidates, pro-labor groups and organizations, ballot initiatives, state legislative caucuses, state parties, political action committees, and 501c3 and 4 nonprofits achieve their voter contact goals through impactful, well-targeted, creative direct mail and paid field programs. We use our diverse perspective to reach voters for our clients with authenticity.”
Sisneros Strategies is doing powerful, world changing, work!
Their brand has already been established so for this project I was tasked to use their branding – logo & color palette, to re-design their site to better communicate who they are and what they do.
My focus on this site was to be sure to show that they are an award winning accomplished company. I also wanted to be sure to show their portfolio of direct mail pieces.
My favorite part designing this site was creating a video for the home page hero image, I combined stock videos that tell the story of where they come from all the way to to DC.
Most importantly I chose a video that appeared to have a young Latina girl staring at the nations capital envisioning the future. A more diverse America.
Exactly what Sisneros Strategies is working so hard to accomplish!
Lastly, I created a promo video highlighting the new site for their social media announcement, in order to drive visitors to their newly designed site.
Please visit the site here.