Waeve

Written By Melinda Rodrigues

Waeve Pop-Up Shop Exterior Design at The Current, Boston Seaport

While working for WS Development, I designed the exterior of Waeve's pop-up shop at The Current, Boston Seaport's innovative retail incubator featuring a rotating lineup of emerging brands.

Design Approach

  • Brand Identity Integration: Waeve, a Boston-based company specializing in stylish wigs, celebrates self-expression and confidence. To reflect this, I incorporated bold, vibrant colors and dynamic patterns into the exterior design, capturing the brand's energetic and empowering ethos.

  • Engagement and Accessibility: The design aimed to attract passersby and invite them into the space. Eye-catching visuals and a welcoming facade ensured the shop stood out in the vibrant Seaport area, encouraging exploration and interaction.

  • Alignment with The Current's Aesthetic: The modular and visually compelling structures at The Current create a dynamic environment for retail. My design for Waeve harmonized with this innovative setting while maintaining the brand’s unique identity.

initial sketches

Melinda Rodrigues https://melindarodrigues.com
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