Aprés Beach
Après Beach Campaign for the royal poinciana plaza
For the Après Beach campaign, I collaborated closely with the creative director at WS Development and played a key role in planning the event and shaping its visual and experiential identity. Leveraging brand guidelines from The Royal Poinciana Plaza, I worked on designs and strategies to bring the Après Beach concept to life with a chic and cohesive approach.
Design Contributions
Custom Illustrations: Created bespoke editorial-style illustrations inspired by fashion editorials, used for social media, event branding, and interactive activations. Proposed animated elements like swaying foliage to enhance the Après Beach vibe.
Layouts & Deliverables: Designed layouts for digital and print materials, ensuring alignment with the brand’s aesthetic, including event signage, ads, and Instagrammable napkins and table branding.
Creative Branding Integration: Assisted in planning logo and branding activations throughout the event, brainstorming innovative ways to incorporate the brand seamlessly into the guest experience.
Creative Marketing Plan & Social Strategy
Influencer & Content Strategy: Developed a social media strategy incorporating local influencers and interactive content, such as TikTok outfit challenges and Reels featuring live illustrations of attendees.
Shareable Moments: Focused on creating visually striking, Instagrammable elements, such as branded napkins, table setups, and live illustration stations to drive social media engagement.
Event Planning Support
Worked on event planning, contributing ideas to ensure the branding and visual identity were seamlessly integrated into every aspect of the guest experience.
