Colorism in Latin Culture
MEDIUM
6 PANEL BOOKLET
DESIGN LANGUAGE
PUBLICATION DESIGN
EDITORIAL DESIGN
COPY FORMATTING
TYPOGRAPHIC EXPRESSION
VISUAL COMPOSITION
TIMELINE
INFORMATION GRAPHICS
project overview:
How does design guide change to support the world we want to see in designed spaces greater than ourselves? How does visual design reveal what it means to be human? Using the power of design we will help tell a story that is socially/culturally relevant. We will start with research moving into writing then a publication about your findings. The audience or client here in all our VC3 projects are always the same. It’s just the subject is changing. You presented your self-narrative, now is the time to present a social narrative.
Choosing a subject
What makes you curious about this topic? What is the concern? Is this a topic you know something or nothing about? Do you have a personal story you can share?
Historical facts
From past to present-day scenario/concern
In conclusion
How does your design ethos, impact social narratives?
1. Research and writing
Answer these four parts and organize them within the template provided. Writing and in-depth research is critical to the process of graphic design to help you learn and process your topic.
2. Evidence from valid sources
Key facts/findings
Dates
Statistical data
List primary sources
Quotes
Photographs
All associated material you think is important
3. Visual Design Strategies
Typography (expressive and body)
Messaging and tone
Naming
Image and graphic composition
Grid systems
Color palette
Information design for statistics
Timeline for the history
4. Application
6in x 6in Trifold or Z fold booklet (12in x 6in folded)
Apply all this material you have collected to create a publication design about your topic
Collect brand environment language that exists for your topic, learn who designed the origins of form then develop a distinct brand and visual voice
PT. 2 Physical Space
site research
• Your client is Assembly Row Developers
• They have an allocated space which is a plaza
• The area spans approx. 625 sq ft
exhibit specs
• 6 4FT X 4FT PLIABLE PANELS
• POSTS OF HEIGHTS 1, 2, 4, 6 and 8 FT, TO ELEVATE PANELS
• USE 1FTX1FT GRID LINES TO INCLUDE FOLDS, CURVES, DIE CUTS ETC
model making/massing exploration
Create the six-panel sculptural piece that works best for your design
brand extension
Translate your booklet design to sculptural panels you have created
guideposts
• UNDERSTAND SITE SPECS AND SPACE PROVIDED
• UNDERSTANDING HUMAN SCALE
• UNDERSTANDING ENTRY POINT, CIRCULATION, AND EXIT
• EXPLORING MASSING MY MODEL MAKING WITH CARD STOCK
• USING SCALED TEMPLATE PROVIDED TO CREATE SPACE
• LOOKING CRITICALLY AT THE DISTINCT VISUAL LANGUAGE OF COLOR, IMAGE, TYPE, MESSAGING ON THE PANELS
MEDIUM
IMMERSIVE
EXPERIENTIAL DESIGN
T A C T I C A L
TECHNIQUES
BRAND ID EXTENSION
3D COMPOSITION/MODELING
INFORMATION DESIGN
EXHIBIT DESIGN
PUBLIC ART
SCULPTURE
ARCHITECTURE
TYPOGRAPHIC EXPRESSION